launch commercial GSM services in Nigeria and has scored a series of many "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.
Job Title: Brand Manager - Youth Segment
Job Type: Full Time
Qualification: BA/BSc/HND MBA/MSc/MA
Experience: 5 years
Location: Lagos
Job Field: Administration / Secretarial Sales / Marketing
JOB PURPOSE
This role would lead the creative development, planning and execution of all Brand and Communication initiatives for the Youth segment within the framework of an agreed strategy, meeting operational targets for TOMA,Revenue, profitability and increased brand equity.
KEY ACCOUTNABILITIES
Brand Management to improve TOMA, MOUB, ITR, ITP and Bonding scores for Airtel brand in the Youth Segment.
Full ownership of the annual brand planning and budgeting process for activities targeted at the Youth segment.
Articulate branding strategy for Airtel Youth segment.
Define communication platforms and review creative materials for all media channels that drive young consumers to make Airtel their first choice
Provide strategic brand support and make recommendations on brand building initiatives per region in order to drive brand performance for products and services targeted at the youth segment.
Lead development of operational details of approved annual brand plans.
Custodian of the Brand Design Guidelines to ensure all agency partners, suppliers, regional sales teams and internal audiences follow the guidelines and ensure consistency across channels, markets, zones and regions.
Achieving cross-functional co-operation in all brand related activities creating a smooth flow of brand information company-wide, thereby ensuring satisfaction scoring by internal and external customers.
Ensure that brand presentations in all channels and in all regions are consistent.
Collaborate with Sales and regional teams to develop and deploy effective trade communication materials.
Campaign Development and Execution
Brand Performance and Campaign Evaluation
Optimization of Brand and Communication Budget
Agency Management
Campaign Development and Execution
Constantly review the conventional media and digital media consumption habits of Young subscribers to ensure that campaigns are developed and deployed in line with consumer orientation.
Efficient management of the brief-to-break process with the agency.
Ownership and management of Brand creative materials.
Actively manage the Guard Book (hard copy and electronic format) to keep record of own and competitor advertising.
Collation and proper dissemination of needed campaign product information (both internal and external) to achieve seamless synergy in all Brand related matters.
Provide guidance to the traditional media manager and digital marketing manager on the required media support & mix per campaign to optimize campaign performance in line with outlined objectives
Provide support to the Trade Marketing team through timely provision of required branding collateral and make recommendation on POS elements to drive performance in the trade channel.
Brand Performance & Campaign Evaluation
Track, report and analyze brand performance on a monthly and quarterly basis; identify gaps and make recommendations as required.
Prepare campaign pre & post evaluation briefs and partner with the research team as required to ensure identified targets are met for every campaign.
Optimization of the Brand and Communication Budget
Ensure quality standards are met within reasonable cost production boundaries in an efficient manner which does not compromise stipulated timelines in line with Supply Chain Processes.
Finance and SCM information management, e.g. Operating Expenses Approval Forms , Purchase Orders etc.
Budget control and management and tracking to ensure budget optimization and no overspend
Reporting and collation of all departmental accruals for the month to ensure timely delivery to finance.
Conduct regular financial reconciliation with the Agency to ensure timely payments (agency fees and other ancillary commitments)
Agency Management
Directly manage the advertising agencies and ensure superlative output and turnaround time on all projects.
Ensure regulatory compliance on all advertising materials and keep Airtel on the good side of the related regulatory bodies
Conduct Quarterly agency evaluations and prepare required documentation for cascade to all stakeholders.
Customer Management
He/She is required to work with the following internal and external customers:
Internal Customers
Supply Chain Management
Customer Experience
Regional Marketing Managers
Sales & Distribution Team
Finance
Legal & Regulatory
External Customers
Creative Agency
Digital Agency
Desired Skills and Experience
Educational Qualifications & Functional / Technical Skills
A University degree.
MBA /Project Management qualification would be an advantage.
Digital Marketing savvy
Strong in use of MS Suite
5-7 years Brand Management & Media experience
Relevant Experience
Project Management .
Able to analyze market/consumer data and develop action plans therefrom.
Good creative judgment skills.
Strong in writing Project Documents/Briefs
Ability to work well in teams.
Ability to influence decision among key contacts.
Achieving Business Success and relationship management.
Delighting customers
Other requirements
Proactive with an entrepreneurial mindset
Demonstrated experience in developing creative brand collateral
Understanding the rudiments of brand mangement and execution
Use of media and brand activation tools/techniques
Ability to work under pressure
Very familiar with trends among Youths
Project Management qualification will be an advantage
Good interpersonal and relationship building skills
Deadline: Not Specified
Method of Application
Click here to Apply
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