Panasonic Marketing Middle East and Africa (PMMAF), a leading consumer electronics brand, last week in Lagos, announced its partnership deal with SIMS Nigeria, to re-introduce Panasonic products into the Nigerian market.
SIMS is one of the leading electronics and home appliances marketing/distribution company in Nigeria.
The partnership with SIMS marks a renewed launch of Panasonic electronics and household appliances into the Nigerian market. In the past three decades, Panasonic had remained a household name in Africa and Nigeria in the areas of Air-conditioning and television as well as other home appliances, but later slowed down its competitive sales in Nigeria. However, now the company has decided to re-launch its products into the Nigerian market through SIMS. Read more...
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